Beautycounter, who’s mission to offer safer beauty products, set out this year to make a safer mascara, that actually performs. They were told they couldn’t do it without using harmful chemicals; they were told that it was impossible; they were told that they were wasting their time. They proved everyone wrong. This mascara really works and this is coming from someone who even wears mascara to the gym. Even the container is brilliant, it’s slim, easy to take on the go and the length of the wand is actually perfect. When launching the product they coupled it with a campaign that brought women together, 100 to be exact and used the campaign to bring awareness to violence against women. #100lashes. Beautycounter has pledges to donate $100,000 to Girl Effect.org– an amazing company created to support, empower, defend and most importantly educate impoverished girls and women who lack access to schools, healthcare and protection from being young brides and young mothers. #Girlpower is right!
Along the #girlpower theme, let’s talk about female athletes. I’m always inspired and moved by the Olympics and this year has been even more amazing. Despite the Zika fears, 45% of the athletes at Rio are women (some even still girls); this is the highest female presence, ever. Of course there is the unstoppable gymnast, Simone Biles and Katie Ledecky, probably the best female swimmer and she is only 19. But did you know that this Olympics, India has sent their first female gymnast? What about Gaurika Singh, she’s 13, the youngest athlete ever, she is 1 of 5 delegates from Nepal. Then there is Yusra Mardini, an 18 year old Syrian refugee from Germany. She and her sister abandoned a sinking boat off the coast in Greece and dragged it to the shore of Lesbos. She is part of the Refugee Olympic Team. Then there is Oksana Chusovitina, who at 41 is the only gymnast to compete in 6 Olympic games. There are so many inspiring women competing, making history, making change. Then of course, this year, we have the first woman ever to be nominated for president by a major political party. Whether you are left wing or right wing or in between; you’ve got to admit, this is still a historical (way overdue) moment. #Girlpower is right.
I love this video created by GirlEffect.org, written by by Nigerian-born performance poet, Bassey Ikpi. Visual animation by Mushtashrik Mahbub. So incredibly moving.